Window Genie offers services that include window cleaning, tinting, pressure washing, gutter cleaning, concrete and paver sealing, in addition to light fixture cleaning. Burrows proudly stated, "Estimates are always free and most customers are pleasantly surprised by the price.
Published: November 02, 2011
Jeff Burrows is not too proud to admit he does windows.
He scrapes them free of imbedded grime and uses environmentally friendly cleaners to remove the loose dirt. He'll even install different kinds of window film, pressure wash your driveway or sidewalk, clean your gutters and seal your brick pavers. And he does it with a colorful smile as bright as his purple polo shirt, embroidered with the Window Genie logo.
These services, among others, are just a small part of what Burrow's company does as it finds its niche in Hernando County. "We clean windows and a whole lot more," he said, quoting his company's tag line. His webpage itemizes the other services they perform.
Burrows and his wife, Nicole, opened Window Genie in March after doing extensive research into lucrative franchises. They wanted to start their own business and purchasing a franchise seemed their best option.
"We worked with a franchise coach," Burrows explained, who helped the couple weed through businesses that had formidable foundations. The Window Genie concept captured their interest.
The first of its kind in Hernando County, Window Genie boasts services many homeowners are willing to invest in, even during tough times. "No one likes to wash windows," Burrows said with a laugh.
A professional window cleaning isn't a small job. "We start with professional tools and use a commercial grade cleaner," Burrows explained. "It's not Windex and paper towels." The exterior windows are first scraped with a tool called a triumph blade that is designed specifically to protect the glass from scratching. "It removes the dirt and film that has built up over time," he explained. Interior windows are not scraped, however. "We don't want to ruin any existing window film."
Installing film is another typical request. "Solar film is the main need here in Florida," Burrows said, to block the heat and glare and protects against fading. They also install security and safety films.
Although windows are a big part of Window Genie, the company has expanded its services to include other maintenance jobs that home and business owners are often willing to hire out. These fundamental services go along with protecting an owner's costly investment.
Physical safety is a big factor, Burrows explained. Climbing on ladders can be dangerous. Window Genie technicians are trained in safety awareness practices. The company is also bonded and insured, giving home and business owners a sense of security. "All my guys are bonded as well," Burrows added.
Although the business is relatively new to the county, the Window Genie Corporation has been around since 1994. Burrows said there are some 45 franchise locations across the United States and at least six in the state of Florida. The Pasco location has been operating for three years.
That was a big reason the Burrows decided it was a concept they could build upon. Backed by an impressive history, a strategic marketing campaign that includes a professional website with individual web pages for each location, and a following of happy, repeat customers, the Burrows were confident a strong foundation was already set. Their job was to establish their own sturdy platform, under the company umbrella, in Hernando County.
"We are a locally owned and operated company with the backing of a national franchise," he said. "It's the best of all worlds."
In just eight months, Window Genie has built a solid repeat and referral base within the county, anchored from the quality of their work and the reliability factor that often drives customers to grant their loyalty.
Maureen Bailey, who lives in the Heather, hired Window Genie to clean the vinyl windows in her Florida room. "They hadn't been cleaned in years," she said. The technician who came out was very thorough. He uncovered a small window, near a sprinkler head, that was exposed to water almost continuously for years. "He wasn't sure he could get it clean," she remembered. "But it was a lot better when he got done."
Bailey was so impressed with Window Genie that she had the technician clean all the windows in her home
Window Genie is completely mobile, bringing the technicians to the customer. "Our business comes to you," Burrows said. They are difficult to miss, pulling up in the "Genie Mobile," with their colorful graphic logo across the exterior body of the SUV.
It starts with a free estimate that is typically scheduled within 24 hours. The job is then worked around the customer's convenience.
Burrows said most customers are surprised by the cost, which is typically less than they expect. And many times, a window cleaning has led to other services. "We mold our services to our customers," he said. "We have many happy customers."
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